About us

Who We Are

Our story began with love — the kind of love only dog parents truly understand.
Dogs aren’t just pets, they’re family.

Based in Lisbon and inspired by a global community of dog lovers, we were founded on one simple belief:
every dog deserves comfort, happiness, and care in every moment of their life.

 

Why We Started

It all began with a simple realization, it’s not always easy to find functional, reliable, and genuinely thoughtful products for our furry companions.
We wanted to change that.

Our mission is to make every dog’s life a little happier, one product at a time.
From the smallest puppy to the biggest companion, we believe that love for dogs should be reflected in the quality of what we give them.

Our goal has always been to bridge that gap — bringing together trustworthy design, premium comfort, and pure joy for dogs and their humans.

 

What We Do

We carefully select every product as if it were for our own dogs.

Whether it’s a cozy bed, a stylish accessory, or a fun training toy, each item is chosen for its quality, safety, and comfort.

We work only with trusted suppliers who share our values, ensuring that every product meets strict quality standards — because when it comes to our dogs, only the best will do.

 

What We Believe

We believe dogs make us better humans — more patient, more joyful, and more loving.

That’s why we’re committed not just to selling products, but to celebrating the bond between dogs and the people who love them.

Every order, every product, every happy wag — that’s what drives us forward.
Our vision is to build a community where love for dogs connects us all, no matter where we live.